The Gaming Giant Brings Onboard Popular Battle Royale Developer to Boost Struggling Hero Shooter Project Ethos

The renowned publisher has welcomed a seasoned producer from the creators of Apex Legends to oversee the development team at their internal studio, which is currently developing the anticipated third-person roguelike extraction-shooter known as this innovative game.

Leadership Transition Follows Mixed Reception

Brinkman assumes the role of studio head at the development studio following the departure of previous head the ex-Sledgehammer Games executive, who was removed from his post due to the game's lackluster early showing last autumn.

On Wednesday, 2K president David Ismailer notified employees about this organizational change through an official communication, which highlighted that early feedback sessions had indicated the necessity for a more defined vision.

Ismailer expressed that the team is now reimagining the project with a renewed approach, aiming to satisfy community desires.

A Pattern of Strategic Acquisitions

The news mirrors a similar action taken by 2K Games in August, when they recruited Rod Fergusson from the Diablo team to work on the BioShock development group.

Here is the entire message from Ismailer's announcement:

Team—

I know you all just finished your gathering - I hope you’re as enthusiastic as I am with the recent updates. Last time I sent you all a note, I stated the following: “I believe in this team. You all are some of the most motivated and talented creators we have had the opportunity to partner with - and we’re looking forward for that collaboration to persist.”

With your dedication and flexibility, especially over the past twelve months, you consistently demonstrate that.

The community feedback from last autumn’s Project ETHOS playtest was informative. It validated the promise of a action-packed game but told us we still had refinements needed. It uncovered the requirement for a more distinct brand.

It has been motivating to see how far you’ve progressed. You took the input to consideration and overhauled Project ETHOS with a renewed goal - one that’s poised to deliver on its potential to our fans.

The belief in this project strengthens every day. To further the outstanding advancement you’ve made, I am thrilled to announce the new hire as the latest Lead of 31st Union. Following some time of talks, Ben officially joins us on next week.

Ben’s leadership and experience in the competitive gaming genre is considerable, having devoted the past decade and a half producing and managing some of the most well-known titles in gaming, including Call of Duty: Black Ops, and most recently, the battle royale hit.

I invite you all in greeting him soon. We are all excited to keep seeing the evolution of Project ETHOS in the time to ahead.

The President

Experience of the Incoming Leader

The appointee currently serves in the role of executive producer and head of production at the renowned studio for Apex Legends. He earlier worked at Treyarch and Activision in diverse production roles on the Call of Duty series, and, before that, had stints at 2K and Electronic Arts.

Title Details and Vision

The upcoming game was unveiled in October 2024 together with a community playtest. At the time, the developers portrayed the game as a "free-to-play, 3rd-person roguelike hero shooter and an exciting advancement on the category."

"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Build your hero in live gameplay to suit your personal playstyle," the official summary reads. "Face the rivals with fresh skills, challenges, and tests that shift every match. Will you safely extract with your valuable rewards? Alternatively take a risk, put it on the line, and hope your group can secure victory? The option is yours."

The game has not yet received an official launch window or supported systems, but players can anticipate further news as production continues.

Alex Terry
Alex Terry

A seasoned journalist with over a decade of experience covering international affairs and digital innovation, based in London.