Toto Wolff Preparing to Sell Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to historic success in F1

Toto Wolff is engaged in final negotiations to offload a portion of his ownership stake in the Mercedes Formula 1 team.

The deal values Mercedes at £4.6bn – an unprecedented figure for an F1 team – following the McLaren team were valued at £3.5 billion in a change of ownership structure in September.

The Austrian executive, who owns a 33% stake of the Mercedes F1 operation, would sell a stake approximately 5%.

The 53-year-old will remain as team principal and CEO if the sale goes through.

Ownership Structure

The other shareholders in the team are Mercedes-Benz and chemicals giant Ineos Group, who both hold a third of the enterprise.

A Mercedes spokesperson stated: "We are providing no official statement on this. The governance of the team stays unchanged, and each shareholder are dedicated to the ongoing success of the brand in F1."

Valuation Increase

This arrangement signifies a substantial rise in value of the Mercedes team after Ineos acquired its stake for £208m in 2022.

This surge reflects the growth in valuations of Formula 1 outfits recently as a consequence of the increasing appeal of Formula 1 globally.

This trend was evident with the box-office performance of the F1 movie starring Hollywood star Brad Pitt, which debuted last summer and has grossed over $630 million (£458m) at cinemas worldwide.

The film represents the actor's top-grossing film and the most successful sports film ever released.

Present Performance

The Mercedes team are runner-up in the team standings, trailing McLaren Racing, with three races left in the current championship.

Their lead driver George Russell has secured victory in two of the 21 races so far and is in fourth place in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a record eight consecutive team titles and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

Alex Terry
Alex Terry

A seasoned journalist with over a decade of experience covering international affairs and digital innovation, based in London.